The Big Green Buyout
Countless green brands have been snapped up by big corporations. Can they still be trusted?
the article I just mentioned
and it was quite thought provoking ..
did a good job of presenting alternating viewpoints. I'd suggest reading it along with the accompanying article:
The Little Company That Could,Organic cereal maker Nature's Path has charted its own course and thrived
and a few short interviews:
Building a Responsible Brand, Advice from four green CEOs
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