tonight's doc choice: Objectified

Helvetica captivated me far longer than I thought it would, and now I'm spotting that damn typeface everywhere so I have a feeling I'll enjoy Gary Hustwit's newest film Objectified which finally won out in my decision of what to watch tonight.

Runners up: 
All Is Number: Math Off the Beaten Path
BBC Horizon: Synesthesia
BBC 2 Natural World: A Farm for the Future
NG Big, Bigger, Biggest Oil Rig